Next stop: Fancy Food Las Vegas

Next stop: Fancy Food Las Vegas

The importance of letting TSS organise your participation at next Las Vegas Fancy Food trade exhibition


Participating in trade exhibitions can be a highly beneficial opportunity for businesses to showcase their products, connect with potential customers, and gain valuable industry insights. However, organising and managing a trade exhibition can be a complex and time-consuming task. This is where the expertise of The Secret Sanctum specialising in trade exhibition organisation becomes invaluable.


Why Las Vegas?

Fancy Food is a twice-annual event. There is a Winter edition held in Las Vegas and a Summer edition held in New York, covering respectively the West coast and the East Coast.

Fancy Food is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers. With thousands of industry professionals all under one roof, the Winter Fancy Food Show is three days of sampling, networking and education designed to help grow your business.

Participating at Fancy Food is the most cost effective and powerful way to grow your business in the United States.

Save the date for the 48th Winter Fancy Food Show: January 21-23, 2024, Las Vegas Convention Center, West Hall.

In this article, we will explore the importance of trusting us to handle your participation at Las Vegas Fancy Food trade exhibition.


  1. Expertise and Experience

 The Secret Sanctum possess a wealth of expertise and experience in planning, coordinating, and executing successful exhibitions. We understand the intricacies and nuances of the exhibition landscape, including logistics, booth design, promotional activities, and last but not least attendee engagement. By entrusting us with your participation, you tap into our specialised knowledge and benefit from our experience in creating impactful exhibitions.


  1. Streamlined Logistics and Planning

Participating in a trade exhibition involves numerous logistical elements, such as securing booth space, arranging international transportation, coordinating staff, and managing timelines. We take on the responsibility of handling these logistical details, allowing you to focus on your core business activities. We will ensure that all necessary arrangements are made, from transportation and booth setup and decoration to coordinating promotional materials and staffing, ensuring a hassle-free experience for you and your team.


  1. Booth Design and Presentation

The design and presentation of your booth play a crucial role in attracting visitors and leaving a lasting impression. We offer eye-catching and engaging booth that aligns with your branding and objectives. We understand the latest trends, best practices, and innovative strategies to make your booth stand out among the competition. Our expertise ensures that your booth communicates your message effectively and captures the attention of potential customers.


  1. Targeted Audience Engagement

We understand how to effectively engage with your target audience. We’ll create customised strategies to drive traffic to your booth, such as pre-show marketing campaigns, social media promotions, and networking opportunities. Furthermore, we have access to industry databases and can leverage our networks to attract key attendees, ensuring your participation reaches the right audience.


  1. Maximising Return on Investment

Trade exhibitions involve considerable financial investments, including booth fees, travel expenses, and promotional materials. We can help you make the most of your investment by optimising your participation. We will work closely with you to set clear objectives, identify target markets, and develop a comprehensive strategy to achieve your goals. Furthermore, we will let you share common expenses with other our clients like you, thereby maximising your return on investment.



When it comes to trade exhibition participation, entrusting us with the organisation process can provide numerous benefits. Our expertise, experience, and knowledge of industry best practices can streamline logistics, enhance booth design, engage with the right audience, and maximise your return on investment. By allowing the Secret Sanctum to take the lead, you can focus on your core business activities while ensuring your presence at trade exhibitions is professional, impactful, and successful.


Contact The Secret Sanctum at NOW to have all work done with half of the price and half the efforts to participate in such an important exhibition.

Hurry up! Booths for collective participation are limited.


What’s next?

Las Vegas Winter Fancy Food, 21-23 January 2024

Dubai Goolfood, 19-23 February 2024 CANCELED

Shanghai Sial, 28-30 May 2024

New York Summer Fancy Food, 25-27 June 2024

Melbourne Fine Food, 2-5 September 2024

Paris Sial, 19-23 October 2023


Find out more about our trade shows here.

Find out more about us here.

Have a look at our clients here.

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